I’m Charlotte Dewhurst, a marketing leader specialising in transformational growth.

I lead marketing in complex, customer-focused organisations, helping brands grow through clear strategy, commercial discipline and high-performing teams.

With over 22 years’ experience across retail, food, leisure, B2B and FTSE-listed businesses, I’ve built and led marketing functions through periods of change, scale and reinvention — always with measurable impact.

I am an ILM-qualified executive coach by training, which underpins my people-centred leadership style.

I am currently in a permanent Group Marketing Director role and am not available for coaching or consultancy. This website serves as a professional profile and record of my experience and thinking.

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