I’m a marketing leader and ILM-qualified executive coach who helps ambitious businesses and their teams transform.

With over 20 years’ experience spanning PE-backed ventures, FTSE 100s, scale-ups, and family-owned global brands. Every business has had one thing in common: a desire to grow quickly and sustainably.

I bring a rare blend of commercial sharpness, creative edge and leadership clarity. I’ve built and led marketing functions across B2C and B2B businesses – from acquiring two million new customers at Matalan in a year, to repositioning RS Group across 32 markets, to doubling ClearScore’s user base globally.

Today, I apply that experience in three ways: as a fractional CMO, a strategic advisor and an executive coach. I work closely with founders, execs and boards to unlock growth – designing sharp, customer-first strategies and helping teams deliver them with clarity, confidence and measurable impact. Occasionally, I take on interim roles to lead change from the inside when the fit is right.

In 2020, I qualified as an ILM Level 7 executive coach – deepening my commitment to growing not just businesses, but the people behind them. I coach individuals and organisations to navigate leadership, change and growth with purpose and resilience.

Whether I’m leading strategy, building teams or coaching one-to-one, I bring energy, empathy and straight-talking pragmatism – always grounded in purpose and impact.

I have delivered results in the following businesses:
     

You can hear me talk about my career journey in this clip from Lancaster University: