About Me

I’m an experienced global marketing professional with a passion for people. For the last 20 years, I’ve worked in a variety of different organisations, from start-ups to multi-billion pound retailers, to global family businesses. I’ve travelled all over the world as a result, and people tell me I’ve made a difference – to their businesses but also to them personally. Making a difference to people is my purpose, and this guides me daily.

As a marketer, I’m naturally fascinated by people. Great marketing strategies have people at their centre, whether that’s the customer, consumer, user or member, whether you’re trying to get them to buy something in a retailer, sign into a website or do a workout – I’ve obsessed over them all. With this deep understanding, I’ve specialised in delivering pacey sustainable growth through marketing, driving business transformation which lasts. You can see more about my experience here.

As a leader, my obsession with understanding other people has served me well. I’ve led teams of all sizes through tumultuous change. People have emerged energised, passionate, engaged and effective. I believe firmly in leading with purpose, authenticity and clarity, and for me, this simple combination has really worked.

“Charlotte is the most energetic and passionate Senior Marketer I have ever met. Her determination for change paired with her commercial focus sets her apart and above all the rest.”

Codie James, Senior Manager (Morrisons)